Orovia: An Online Cultural Beauty & Wellness Marketplace

This project is my final thesis for the MBI Creative Business Leadership program at SCAD. Being in the first batch of MBI students, it is truly an honor to have spearheaded this degree. I decided to do a business that mixes my love of beauty, wellness, and global practices. What I came up with is an online marketplace that celebrates beauty and wellness rituals from around the world, building routines rooted in ancient practices and beautiful cultures.

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BeautyMatter x SCADpro: The Future of Experiential Retail in Shanghai and Singapore

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Sacha Cosmetics Marketing Strategy